" . . . elegantly written and anecdotally fascinating."
John Cunniff, Associated Press Syndicated Columnist

"Johnson's remarkable personality, his business philosophy and career are chronicled in this highly readable biography. He was colorful and adventuresome, and Foster paints this with vibrant brush strokes."
The Beacon, Boca Grande, FL

"Johnson was one of America's most controversial and colorful business leaders."
National Press Club Record

"This remarkable book gives fresh insight into Robert Wood Johnson, whose impact is still very much evident in the business world today."
Professor Richard S. Tedlow, Harvard Business School

"An interesting company history. Don't skim the chapter on the Tylenol crisis . . . . Johnson's fingerprints are all over the company's casebook response."
USA Today

"Johnson practically invented 'customer first' and would be a cutting-edge manager today. An invaluable new book."
PR Reporter

"An interesting book about one of America's great companies . . . and Robert Wood Johnson's revolutionary management concepts."
Tampa Tribune (FL)

"This is a warts-and-all biography. It tells of Johnson's achievements . . . and also his shortcomings."
Business News-New Jersey

"The book is a primer for anyone with a vent for the historical elements of health care and corporate trust. Johnson had a visionary approach to how a corporation should be run . . . . He was eons ahead of his time."
Yardley (PA) News

"Johnson lived his professional and personal life with flair and tenacity. When he died he left $1 billion to The Robert Wood Johnson Foundation to improve health care in America . . . . He was perhaps the most ingenious and charismatic business leader of the twentieth century."
Worldwide (J&J)

"Drawing on 10 years of personal contact, 250,000 pages of documents and more than 150 interviews, Lawrence G. Foster wrote with a sense of purpose. The book describes a giant of American industry."
Home News Tribune (NJ)

"Johnson brought a new sense of social responsibility to corporate America and his biography reads like a novel . . . and tells in detail how Johnson's Credo played a pivotal role in the two Tylenol crises."
Communicator, Penn State University

"One of the truly remarkable men of my lifetime . . . a wise and visionary leader."
John W. Gardner, former U.S. Secretary of Health, Education and Welfare

"In the 1930s Johnson contended that business had a moral responsibility to serve society and the public interest, an idea scoffed at by many industrialists. His 1943 Credo put customers first."
Overseas Press Club Bulletin

"The book tells about The Robert Wood Johnson Foundation 'which adheres to the high moral scruples of its namesake . . . avoiding any conflict of interest.'"
The Chronicle of Philanthropy

"For readers who favor profiles of innovative and visionary businessmen, Foster's biography of Johnson is a winner. The story of his life is an admirable journey."
The Ridgewood News (NJ)

"Johnson's Credo sets a standard for American business. Its impact was seen in the company's acclaimed handling of the Tylenol crisis (which is recounted in the book)."
Business to Business, Ft. Lauderdale, FL

"The fascinating life of this visionary leader is revealed in Robert Wood Johnson: The Gentleman Rebel."
Interview, Penn State University Libraries